The Commercialisation of Childhood

By Zoe Williams


The Commercialisation of Childhood report details the intensity and effects of advertising to children. It reveals an army of marketing experts and branding gurus spending billions every year to directly target children to sell products and groom them for a lifetime of consumerism. They are inventing ever more ingenious ways of infiltrating children’s worlds, subverting parents and families and exploiting children’s emotional vulnerabilities in the name of profit. The report argues that engulfed with images of how they should look and be and what they should own and eat, children struggle to keep up resulting in increasing rates of stress, depression and low–self esteem and all time high rates of health problems like obesity in children. Limited copies of the report are available from the Compass office, as well as in electronic format.

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Topics discussed:

EqualityGood Society