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Given the current debate regarding plans to allow product placement on TV, coupled with the ongoing discussion around issues concerning the commercialisation of childhood, we’ve organised a high profile debate in Parliament on this hot topic. The event will take place from 6pm-7.30pm on Wednesday 24 February, confirmed speakers include: Sue Palmer, author, Toxic Childhood; John McVay, PACT; Neal Lawson, Compass; David Carins MP and chaired by Zoe Gannon, Compass.

Four years after we launched our campaign to end the commercialisation of childhood the government is on the verge of making a decision that will move us further away from our goal. We need you to send a message to Ben Bradshaw asking him to keep the ban on TV product placement.

In a letter published in today's Guardian representatives of organisations working in the children and parenting fields, teachers and members of the wider children's workforce, health professionals, campaigners, academics, politicians and individuals have urged Culture Secretary, Ben Bradshaw to reverse the decision to allow product placement on television. The letter reads: